For about a year, the first hour of my working day looked like this: write a post, open X, paste it, tweak it. Open LinkedIn, paste it, add a line. Open Bluesky — is it under 300 characters? No. Trim it. Threads. Instagram — wait, that one needs an image. Facebook. Then the two brand accounts. By the time I was done, my coffee was cold and I hadn't done any actual work.

I tried the big scheduling tools. They were built for social media managers running enterprise calendars, priced per seat, and buried the one thing I wanted — post this, everywhere, now — under three menus and an approval workflow. So I did the thing you're not supposed to do: I built my own, for an audience of one.

The whole idea in one sentence

Post to eight or nine platforms, on however many accounts, in 60 seconds instead of 60 minutes.

That's it. That's the product. Everything I've built since is in service of making that sentence literally true. If it takes you longer than about a minute to get a post out everywhere, I've failed at the one job.

What I cut on purpose

The temptation with a tool like this is to grow it into a "social media suite." Inbox management. Team roles. Content approval chains. AI that writes your whole calendar. I said no to almost all of it, at least at the start, because every one of those features makes the 60-second path slower. Instead I obsessed over three things:

• One composer. You write once. The app formats for each platform and shows a live character count so you never get the dreaded "post failed: over the limit."
• Real previews. Not a generic mockup — the actual X card, the actual LinkedIn post, the actual vertical TikTok, updating as you type.
• Remembered accounts. The app should know which accounts you always post to and pre-select them. Friction removed is friction that never comes back.

Building it in public

I've shipped every feature out in the open — screenshots of works-in-progress, the ugly first drafts, the MRR chart when it was embarrassingly small. Two reasons. First, it kept me honest: it's hard to ship vaporware when people are watching the commits. Second, it turned out the people who care about posting-to-everything are exactly the people who post about everything. My early users came from the very posts I was making with the tool I was building. The product was its own best demo.

Where it's going

Since launch I've added scheduling and a calendar, bulk video upload, per-platform caption overrides, and — the thing people ask for most — analytics, so you finally know which platform is worth your time. Everything still bends to the same rule: does this make the 60-second path faster, or is it in the way?

If you've ever pasted the same post into your ninth app of the morning, you already understand why this exists. Try it in your browser — the whole thing runs live — and let me know what would make your minute even shorter.

— Jack